Barwon Health /


A restorative garden for major health care provider Barwon Health. The McKellar Centre at Geelong provides a range of rehabilitation services, residential aged care and palliative care. Buildings at the heart of the complex were demolished to better connect the hospital community and provide a diverse space for social events, exercise, rehabilitation or quiet reflection.

 

Falinc worked with Outline Landscape Architects to produce a series of contemporary outdoor bench seating. Constructed as repeating units in blackbutt timber with raw galvanised steel arms, the benches are set onto concrete blocks and positioned around the amphitheatre, stage area and gardens. Stainless steel handrails were manufactured by Falinc and positioned alongside stairs and ramps to aid the rehabilitative purpose of the facility in developing mobility and access training.

Scope : Outdoor Furniture, Handrails, Manufacturing.


BlueCross /


The vision for the BlueCross brand was to change the face of aged care by focusing on wellness, to redevelop the brand to symbolise the consolidation of a number of other business acquisitions, while also communicating BlueCross’s positioning as a premium quality, aged care service provider.

 

The brandmark we developed depicts a butterfly, which, as a symbol of change and transition, reflects the move of older Australians to a different phase of their lives and their first engagement with BlueCross. It also creates an immediate impression of vibrancy and wellbeing that both resonates with the target audience and reflects the values and personality of the brand.

Scope : Brand audit, Consumer research, Internal research, Competitor review, Brand Strategy, Brand Identity, Tag line, Stationery, Brochure collateral, Building signage, Website design and production, Brand guidelines.