Wonder Kindy set out to revolutionise the child care industry by being the provider of experiences that open minds. With the director of Wonder Kindy being a professor and the residing Dean at Sydney’s Notre Dame University, the company’s approach is educational, focussing on the whole child’s early learning and development.
We created a Brand that shows the stages of development, demonstrated by the skill and ability that improves as the child grows. The colouring-in references learning through fun, showing that the children are being cared for in a holistic way - for their emotional, physical and intellectual wellbeing. We also created the tag line ‘Play Learn Grow’ to be used on communications, which reflects their unique positioning. Since completing this project, Wonder Kindy has had great success, becoming a leading children’s service in Victoria.
Scope : Brand strategy, Competitor review, Brand Identity, Tag line, Stationery, Presentation folder, Brochure collateral, Newsletter, Banners, Advertising, Signage, Environmental, T shirts, Art smocks, Website.
Holier Than Thou is a heavenly range of indoor/outdoor furniture, designed and manufactured by Falinc. Fabricated from decoratively perforated steel sheeting, and finished in a high gloss powder-coating, the range is available in an array of divine colours and a choice of holy patterns including: ‘Garden of Eden’, ‘Holy Communion’ and ‘Palm Sunday’.
The products are a highly durable and hard-wearing furniture for long term use. The matching Low table is a bonus – a rarity to find in a Low Lounge setting. The range blends together a traditionally heavy industrial material with the delicateness and intricacy of contemporary patterns – blending industrial experimentation and poetic allure. The products have an element of fun, of beauty, and practicality.
The Holier Than Thou series are available from our online shop.
Scope : Product Design, Pattern Design, Production & Manufacturing.
Illustration for Green Magazine for an editorial section about incorporating water saving into new house design or renovation.
With the introduction of several major shopping rewards programs into the market, FlyBuys was being challenged as Australia’s favourite. FlyBuys revised their awards program so that points could be accumulated more rapidly, and included smaller rewards that could be obtained in a quicker time frame.
Falinc developed a new Brandmark, which with its forward direction communicates rapidity and speed. The Visual Language was created to reinforce this message with the introduction of FlyBuys corporate ‘speed stripes’ and ‘arrows’. A new tag line ‘Make it Count’ was created, and the existing corporate colour was refreshed to invigorate the new Brand, while retaining a link to the previous.
Scope : Tag line, Brand Identity, Visual Language, Card Design, Brochure Collateral, Advertising, Points-System Branding.
The brief was to design a concept based around the letter ‘C’ for the cover of Corporate Culture’s Magazine. This was a design competition, where the prize was a CH07 chair.
‘C is for clever’. The rationale is to use the cover competition to further promote the CH07, and to raise awareness of the rest of the Carl Hansen & Son collection available from Corporate Culture. The ‘C’ words describe not only the CH collection, but highlight the values of Corporate Culture – promoting the Corporate Culture brand. The tone is clever, cheeky, and cool. The clean look compliments the previous cover issues, and incorporates the Corporate Culture colour palette.
Scope : Magazine front cover.
Collins two3four, located in the fashion precinct of Melbourne’s CBD, prides itself on its many boutique women’s and men’s clothing stores.
Falinc created a Brand Identity to appeal to the target audience, and seasonal campaigns to allow collins two3four to renew and refresh their Visual Language throughout the year. Each of the seasons feature intriguingly surreal images of models sporting garments of seasonal themes and secondary items symbolic of the time of year. Seasonal identities each have their own distinctive character, with images, models, hair and makeup reflecting the mood quarterly.
Scope : Brand Identity, Tag line, Stationery, Shopping bag, Promotional items, Banners, Advertising, Site hoarding, Billboards, Signage, Tram, Website design & production, Brand guidelines.
bnext is Big Sky Credit Union’s youth online banking product. bnext was designed to communicate to the youth market in its own language, providing financial solutions that relate to lifestyle choices. The bnext website offers products, services, advice and the opportunity to join an on-line community.
To reflect this multiple offer the brand is based on a kaleidoscope, whereby a myriad of possibilities is available. Our brand solution has positioned bnext as a market leader in the youth banking sector. bnext was awarded an industry Abacus award for its innovation in creating a new brand, focused on the youth market.
Winner of the Abacus Finance Industry Award for innovation in creating a new brand.
Scope : Brand Identity, Brochure colateral, Website, ATM Cards.
Bilfinger Berger is an investor, developer and operator of large public infrastructure projects. It is responsible for the design, construction and operation of the hospitals, schools, prisons and roads that communities need, and also funds them for the long-term. We were commissioned to develop the existing brand communication while retaining the company’s corporate logo.
A visual language, which consists of a hexagonal pattern, was introduced to reinforce the connections between the company’s operations and the communities that Bilfinger Berger service. This graphic language was used across all brand and communications applications. Before commencing the creative works, a fully comprehensive international brand review was undertaken, and on completion the new solutions were applied to all global offices including Australia, Canada, Germany and the UK.
Scope : Brand audit, Competitor review, Visual Language, Tag line, Brochure collateral, Banners, Mousemat, Presentation templates, Website design & production.
Winner of the 2008 Create Design Award for illustration.
With more than 100 Christmas stamp designs that have been sent on mail nationally and internationally from Australia Post since 1957, the challenge was to come up with a new way of interpreting the Christmas story.
Falinc drew on familiar symbols and characters of the Nativity as the central element of each design, combined with elements reminiscent of Christmas decorations and of stained glass windows one may find in a church. Falinc developed unique patterned motifs for each stamp, emphasising their symbolic significance. The designs are deliberately intricate and detailed. Surfaces are ornamented and embellished. The use of gold alludes to the richness of religious icons; the depth of colour reflects the vibrant qualities of Christmas baubles.
Scope : Postage stamp series, Illustration, Aerogramme, Stamp pack cover, Christmas cards, Gift cards, Pre-paid envelopes, Wrapping paper.
This material has been reproduced with the permission of the Australian Postal Corporation. © Copyright Australian Postal Corporation.
Shortlisted for the IDEA Award 2011 for Best Illustration.
When two established hair and beauty salons – Arte (Melbourne), and Franco (London, New York, Montreal) joined forces, Arte & Frank was born. The Brandmark which is used across the group of salons was in need of additional elements to create impact and brand recognition.
By creating an illustrative style that is unique to the business – using the logo and corporate colour as part of the illustration – Falinc developed a Visual Language for Arte & Frank that is both striking and memorable, allowing the Brand to be customised for each salon, or refreshed for an event or season.
Scope : Visual Language, Illustration, Window decal, Appointment cards, Website design and production.
The vision for the BlueCross brand was to change the face of aged care by focusing on wellness, to redevelop the brand to symbolise the consolidation of a number of other business acquisitions, while also communicating BlueCross’s positioning as a premium quality, aged care service provider.
The brandmark we developed depicts a butterfly, which, as a symbol of change and transition, reflects the move of older Australians to a different phase of their lives and their first engagement with BlueCross. It also creates an immediate impression of vibrancy and wellbeing that both resonates with the target audience and reflects the values and personality of the brand.
Scope : Brand audit, Consumer research, Internal research, Competitor review, Brand Strategy, Brand Identity, Tag line, Stationery, Brochure collateral, Building signage, Website design and production, Brand guidelines.
Formed in 1982 as Apprenticeships Plus, the newly named APlus links apprentices and trainees with employers across more than 50 separate vocations. The objective of the project was to develop a new identity to reflect the new name, to differentiate APlus from it’s competitors, and develop an identity that represents the future of the industry and allows for extended services.
The new visual identity represents the personality of the APlus brand: professional, diligent, supportive and accessible. The ‘plus’ device serves as an indicator of groups coming together to work towards positive outcomes, while at the same time alluding to the added value that the organisation offers.
Scope : Naming, Brand audit, Consumer research, Internal research, Competitor review, Brand Strategy, Brand Identity, Tag line, Stationery, Brochure collateral, Building signage, Website design and production, Brand guidelines.