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Shortlisted for the IDEA Award 2011 for Best Illustration.

 

When two established hair and beauty salons – Arte (Melbourne), and Franco (London, New York, Montreal) joined forces, Arte & Frank was born. The Brandmark which is used across the group of salons was in need of additional elements to create impact and brand recognition.

 

By creating an illustrative style that is unique to the business – using the logo and corporate colour as part of the illustration – Falinc developed a Visual Language for Arte & Frank that is both striking and memorable, allowing the Brand to be customised for each salon, or refreshed for an event or season.

Scope : Visual Language, Illustration, Window decal, Appointment cards, Website design and production.


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