With the introduction of several major shopping rewards programs into the market, FlyBuys was being challenged as Australia’s favourite. FlyBuys revised their awards program so that points could be accumulated more rapidly, and included smaller rewards that could be obtained in a quicker time frame.
Falinc developed a new Brandmark, which with its forward direction communicates rapidity and speed. The Visual Language was created to reinforce this message with the introduction of FlyBuys corporate ‘speed stripes’ and ‘arrows’. A new tag line ‘Make it Count’ was created, and the existing corporate colour was refreshed to invigorate the new Brand, while retaining a link to the previous.