The brief was to design a concept based around the letter ‘C’ for the cover of Corporate Culture’s Magazine. This was a design competition, where the prize was a CH07 chair.
‘C is for clever’. The rationale is to use the cover competition to further promote the CH07, and to raise awareness of the rest of the Carl Hansen & Son collection available from Corporate Culture. The ‘C’ words describe not only the CH collection, but highlight the values of Corporate Culture – promoting the Corporate Culture brand. The tone is clever, cheeky, and cool. The clean look compliments the previous cover issues, and incorporates the Corporate Culture colour palette.