Bilfinger Berger is an investor, developer and operator of large public infrastructure projects. It is responsible for the design, construction and operation of the hospitals, schools, prisons and roads that communities need, and also funds them for the long-term. We were commissioned to develop the existing brand communication while retaining the company’s corporate logo.
A visual language, which consists of a hexagonal pattern, was introduced to reinforce the connections between the company’s operations and the communities that Bilfinger Berger service. This graphic language was used across all brand and communications applications. Before commencing the creative works, a fully comprehensive international brand review was undertaken, and on completion the new solutions were applied to all global offices including Australia, Canada, Germany and the UK.